About us

Two women. One vision. A shared passion.

SABE byus is more than an online shop – it is the result of a genuine friendship.

We, Bettina T. and Sarah K., met during an internship at a fashion store in Zurich. What began as a professional starting point quickly grew into a deep friendship. From the very beginning, we were connected by more than just fashion: shared values, similar dreams, and the desire to create something meaningful.

Our love for fashion, family, justice – and not least Africa – forms the foundation of our brand. For us, Africa represents strength, warmth, heritage, and community. These values are reflected in every collection we create.

With SABE byus, we combine timeless design with responsibility. We believe in fair working conditions, sustainable thinking, and in fashion that not only looks good but also feels good – for the people who wear it and for those who make it.

What drives us is the belief that true success only exists when it is shared. That is why social responsibility, fairness, and humanity are at the heart of everything we do.

SABE byus – fashion with purpose. Born from friendship. Inspired by Africa.