About us

Love, sustainability & nature are the basis for the identity of the brand ByuS.

With our African-inspired fashion, we want to grab your attention!

Sarah K & Bettina T

Our first steps together began in professional life and fashion. Since our internship in a fashion store, we are friends. Not only the same interests, but also the same values connect us. It is clear, our steps go on together, with our social vein successfully together. We are now happy to share our common passion for fashion.

Sarah, with her Ethiopian roots and daughter of a successful entrepreneur, was basically born into solidarity and success. The word FAMILY is very important to her and comes first. An apprenticeship in a lawyer’s office then awakened her sense of fighting for justice and she finally completed her law studies at the University of Lucerne. Meanwhile, she already took over and managed other successful companies.

Bettina is, with over ten years of professional experience in the fashion industry and also as a loving mother the perfect complement. Through her husband with Moroccan origin, Africa is also a matter of the heart for her.

We are the ideal team to live out our affinity for fair trade fashion. We share our success by supporting women with children. Only by doing so, we consider our corporate success as our personal success as well. Together we are committed to raising awareness of the sustainable fashion world and fair trade. Ecological and ethical rights are at the heart of our management policy. Our social responsibility is our top priority and CSR (Corporate Social Responsibility) is firmly integrated into our business.